CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM

 

 

 

About clevercare.info

Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!

 

 

A worldwide communications campaign

GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!

Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.

Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today. See all ambassadors

Next year, for their 2018 collections, other companies will also follow this worldwide initiative.

 

Consumer-oriented communications
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.

Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.

 

 

A 1,45" video spot on Youtube !

 

A lively and fun comic strip

If you would like copies, either printed of electronically please contact ginetex@ginetex.net.

 

 

 

Access the website

Tags : Care - Symbols - Textile - Sustainable - News - International

WE SUPPORT YOU WITH OUR LEGAL AND REGULATION EXPERTISE

 

 

 

 

With more than 50 years of experience in textile care labelling, GINETEX had build up a large range of expertises that profits today at all its Partners worldwide.

 

Included in their annual license fee, GINETEX Global Partners benefit from a full range of supports and services on demand. The GINETEX Competence Center offer goes from the Registration of the GINETEX trademarks, our Technical Booklet with all technical information on how to use GINETEX symbols, complete Legal and Regulation Services on textile care labelling in regards to mandatory information relevant for each exporting countries, to our Brochures and Documentation, our two Websites, etc.

 

 

Please discover below the GINETEX Competence Center in more details :

 

GINETEX Offer	GINETEX Partner Benefits
Trademark protection	Registration of its textile care symbols sequence in more than 50 countries. The correct use and application of the care symbols is guaranteed on a transnational level.
Technical Booklet	1963 Introduction – work and continuous development of a worldwide care labelling system on a voluntary basis. Adaptation on technical, environmental and legal development. Labelling via care symbols is independant of languages, easy to apply, and to understand. Secured and controllable via international standards. National and international trademark registration of the care symbols.
Board	It consists of all country member organisations. Voice in all matters concerning textile labelling. Exchange of first-hand information and development of changes on legal regulation worldwide.
Technical Committee	Input of technical knowhow by country member organisations. Processing and coordination of technical questions. Technical development adaptations. Work on solution for problems of international scope.
Legal and Regulation Services	National and international legal and regulation expertise. Consulting services on textile care labelling with regards to specific legislations and regulations on main markets, open to Global Partners and National Committees.
Environment Protection	Launch of the clevercare.info logo. A tool for sustainable care of textiles. All information in a collapse consumer website. Information and tips on sustainable textile care can be found on www.clevercare.info
ISO and CEN Standardisation Organisation	Representatives in the respective working groups of the standardisation organisations on a national and international level. Influence on the development of the respective standards. Draft and presentation of solution approaches. Implementation of the GINETEX system as basis of the international standards. Cutback on trade barriers and facilitation for the cross boarder trade. Countries example: Japan adopted the GINETEX care symbol system (01-12-2016).
EU Parliament / IMCO	Petitions and lobbying to maintain the care labelling system on a voluntary basis. Textile industry saves massive financial and administrative expenditures.
Brochures and Documentation	Development of presentation and documentation for proof users, trade, consumers, schools, etc. as part of the European project Leonardo Da Vinci "life long learning". All documentations are revised on a regular basis and are available for all members, producers and other parties of the textile chain. European wide harmonized information for consumers.
Internet and New Media	Development of respective documentation and websites for the mentioned media. Creation of an app for smartphones. All information can be easily and clearly found on www.ginetex.net. To be downloaded under « care symbols », containing all relevant information about caring for textiles.

 

 

Discover the GINETEX Membership profiles

 

Any enquiries, contact us

 

 

Tags : Symbols - Textile - Membership - Regulation - International - Labelling

TEXTILE CARE LABELLING NEWS: BE THE FIRST TO KNOW!

 

 

Twice a year, GINETEX headquarters issue a newsletter covering textile care labelling information. Learn all about ISO 3758 standard updates, the European Union's latest decisions and on-going projects, international legal and regulation policy updates, GINETEX international partners activities, trademark registration updates, internal GINETEX on-going projects and more!

 

 

 

 

                

 

Tags : Care - Symbols - Textile - Europe - News - Regulation - International

ALL ORGANIZATIONS, COMPANIES, LABORATORIES, DESIGNERS, COMMUNICATION AGENCIES ETC. CAN BE PART OF OUR WORLDWIDE INITIATIVE

 

 

 

 

Contacting the GINETEX National Committee in your country

GINETEX is currently composed of 22 country National Members. Each of these National Committees, one per country, is mandated to represent GINETEX and to ensure the correct use of the care symbols in their national territory.

 

Thanks to GINETEX, national committees can grant the right to companies within their territory to reproduce and use the symbols. The national committees are therefore responsible for care labelling in their own country.

 

GINETEX created and introduced the system of care symbols in the 1950‘s and has overseen its development eversince. The use of its care symbols is promoted worldwide. The GINETEX Technical Committee meets regularly.

 

The care symbols are an international trademark owned by GINETEX and registered with the World Intellectual Property Organisation (WIPO). A mandate is given to National Committees, who in turn grant companies within their country the right to reproduce and use the symbols.

 

GINETEX is an international network. GINETEX membership enhances your professionalism and competitiveness on the market.

 

 

Contacting our Head Office in Paris, France
For those countries where GINETEX does not have a National Committee yet, textile and apparel companies are invited to address their willingness to use the GINETEX care labelling symbols by taking direct contact with the GINETEX headquarters in France.

 

 

 

To contact GINETEX in your country,
please refer to the worldwide GINETEX map

« ACCESS »

 

 

 

Tags : Care - Symbols - Textile - Membership

CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM

 

 

© Emmanuel Nguyen

 

About clevercare.info

Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!

 

 

A worldwide communications campaign

GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!

Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.

Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today. See all ambassadors

Next year, for their new collections, other companies will also follow this worldwide initiative.

 

Consumer-oriented communications
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.

Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.

 

Learn more about the clevercare.info initiative

Download our leaflet  

 

Watch a 1,45" video spot on Youtube !

 

See our lively and fun comic strip

If you would like copies, either printed of electronically please contact ginetex@ginetex.net.

 

 

 

Access the website

Tags : Care - Symbols - Textile - Sustainable