The Charter for sustainable cleaning
A.I.S.E. presents first products which comply with the renewed detergents industry sustainability standard and relaunched its cleanright.eu platform
A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, hosted its first symposium on the Charter for Sustainable Cleaning 2020 on 12 February 2020. This event celebrated the appearance of the first products on the market in several countries in Europe, which comply with the renewed detergents industry sustainability standard. These products carry the new Charter marks on pack.
The Charter for Sustainable Cleaning, initiated in 2005, has recently been upgraded to more complete and relevant requirements, and is aligned with the latest EU Green Deal, EU circular economy and plastics policy, climate change priorities and global policy expectations.
A comprehensive scheme tackling production, design and consumption
Companies who sign up to the A.I.S.E. Charter 2020+ commit to continuous improvement both in the manufacturing and in the formulation of their products. Consumer advice to promote safe and sustainable use of products is also provided, making it a very comprehensive sustainability scheme including annual reporting and independent verification. More than 200 companies are signed up to this scheme, representing the vast majority of the detergents and maintenance products market in Europe.
Engaging consumers
From now on, consumers will be able to progressively see products on the shelves with the new marks. Consumers can be assured that products carrying the Charter marks meet high standards for environmental safety, minimise waste and provide clear and transparent information on how to use them safely and in a more sustainable way, without compromising the cleaning performance.
Supporting communication on the Charter and practical tips to help consumers use these products more sustainably can be found on the www.cleanright.eu portal recently relaunched. On this platform, in the laundry room, care labels are covered and tips taken from the clevercare.info initiative are relayed.
For more information
- Download the A.I.S.E. press release
- What is Charter 2020+ in 1 minute: watch the video
- Go to https://www.sustainable-cleaning2020.com/home/what-is-the-charter
- Go to www.cleanright.eu
Tags : Care
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