SUSTAINABLE TEXTILE CARE

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CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM

 

clevercare.info label

 

A worldwide communications campaign

GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!


Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!


Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.


Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today.


Next year, for their 2018 collections, other companies will also follow this worldwide initiative.


 

Consumer-oriented communications
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.


Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.

 

 

A 1,45" video spot on Youtube !

 

 

 

A lively and fun comic strip

If you would like copies, either printed of electronically please contact ginetex@ginetex.net.

 

Eco-caring for fabrics

 

 

Tags : Care - Symbols - Textile - Sustainable - News - International

GINETEX COMPETENCE CENTER

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WE SUPPORT YOU WITH OUR LEGAL AND REGULATION EXPERTISE

 

 

GINETEX Competence

 

 

With more than 50 years of experience in textile care labelling, GINETEX had build up a large range of expertises that profits today at all its Partners worldwide.

 

Included in their annual license fee, GINETEX Global Partners benefit from a full range of supports and services on demand. The GINETEX Competence Center offer goes from the Registration of the GINETEX trademarks, our Technical Booklet with all technical information on how to use GINETEX symbols, complete Legal and Regulation Services on textile care labelling in regards to mandatory information relevant for each exporting countries, to our Brochures and Documentation, our two Websites, etc.

 

 

Please discover below the GINETEX Competence Center in more details :

 

GINETEX Offer

GINETEX Partner Benefits

Trademark protection 

Registration of its textile care symbols sequence in more than 50 countries.

The correct use and application of the care symbols is guaranteed on a transnational level.

 

 

Technical Booklet

1963 Introduction – work and continuous development of a worldwide care labelling system on a voluntary basis. Adaptation on technical, environmental and legal development.

Labelling via care symbols is independant of languages, easy to apply, and to understand. Secured and controllable via international standards. National and international trademark registration of the care symbols.

 

 

Board

It consists of all country member organisations.

Voice in all matters concerning textile labelling. Exchange of first-hand information and development of changes on legal regulation worldwide.

 

 

Technical Committee

Input of technical knowhow by country member organisations.

Processing and coordination of technical questions. Technical development adaptations. Work on solution for problems of international scope.

 

 

Legal and Regulation Services

National and international legal and regulation expertise.

Consulting services on textile care labelling with regards to specific legislations and regulations on main markets, open to Global Partners and National Committees.

 

 

Environment Protection

Launch of the clevercare.info logo. A tool for sustainable care of textiles. All information in a separate consumer website.

Information and tips on sustainable textile care can be found on www.clevercare.info

 

 

ISO and CEN Standardisation Organisation

Representatives in the respective working groups of the standardisation organisations on a national and international level. Influence on the development of the respective standards. Draft and presentation of solution approaches.

Implementation of the GINETEX system as basis of the international standards. Cutback on trade barriers and facilitation for the cross boarder trade. Countries example: Japan adopted the GINETEX care symbol system (01-12-2016).

 

 

EU Parliament / IMCO

Petitions and lobbying to maintain the care labelling system on a voluntary basis.

Textile industry saves massive financial and administrative expenditures.

 

 

Brochures and Documentation

Development of presentation and documentation for proof users, trade, consumers, schools, etc. as part of the European project Leonardo Da Vinci "life long learning".

All documentations are revised on a regular basis and are available for all members, producers and other parties of the textile chain. European wide harmonized information for consumers.

 

 

Internet and New Media

Development of respective documentation and websites for the mentioned media. Creation of an app for smartphones.

All information can be easily and clearly found on www.ginetex.net. To be downloaded under « care symbols », containing all relevant information about caring for textiles.

 

 

Discover the GINETEX Membership profiles

 

Any enquiries, contact us

 

 

 

Tags : Symbols - Textile - Membership - Regulation - International - Labelling

GINETEX Newsletter

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TEXTILE CARE LABELLING NEWS: BE THE FIRST TO KNOW!

 

GINETEX Newsletter

 

Twice a year, GINETEX headquarters issue a newsletter covering textile care labelling information. Learn all about ISO 3758 standard updates, the European Union's latest decisions and on-going projects, international legal and regulation policy updates, GINETEX international partners activities, trademark registration updates, internal GINETEX on-going projects and more!

 

 

 

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Tags : Care - Symbols - Textile - Europe - News - Regulation - International

TERMS OF ASSOCIATION

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GINETEX IS AN INDEPENDENT NON-PROFIT ASSOCIATION UNDER FRENCH LAW (LOI 1901)

 

Ginetex Statutes

 

 

The original terms of association that date back to 1964 have been amended a few times, leading to the present terms approved by the Extraordinary General Meeting held on April 15th, 2011.

 

 

Contents:

 

  • Objectives of the association
  • Members
  • Global partners
  • Administrative bodies
  • General Meeting
  • Board
  • Governing body
  • General terms
  • Authority
  • Internal regulations
  • Amendments to the terms of association

 

 

Download GINETEX's terms of association

 

 

Tags : International

News

REGISTRATION IN ASIA

GINETEX, the five-symbol trademark is now registered in China and in India.

READ MORE

A NEW PARTNERSHIP

GINETEX is now member of the Sustainable Apparel Coalition – Both of our international organizations are teaming up for a better world!

READ MORE

A BAROMETER FOR CARE LABELLING

GINETEX, in partnership with IPSOS, unveils the outcomes of its European barometer "Europeans and textile care labelling".

READ MORE

SUSTAINABLE TEXTILE CARE

Clervercare.info, a full marketing program aimed at end-customers. Discover more with our video and comic strips!

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Agenda

 
 January 2018 
 
M T W T F S S
    

NATIONAL MEMBERS

National Members

GINETEX relies on 22 National Members in Europe, South America, Africa and Asia. To reach the GINETEX entity in your country, please visit our interactive map.

 

THE MAP

VIDEO

video spot clevercare

GINETEX has developed an internationally applicable logo for sustainable care. Consumers are given information to help them reduce the environmental impact of caring for textile.

 

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Newsletter


Two times a year, GINETEX headquarters issue a newsletter covering textile care labelling information. Please register to be best informed.

 

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