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SUSTAINABLE TEXTILE CARE

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CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM

 

 

clevercare.info label

 

About clevercare.info

Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!

 

 

A worldwide communications campaign

GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!


Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.


Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today. See all ambassadors


Next year, for their 2018 collections, other companies will also follow this worldwide initiative.


 

Consumer-oriented communications
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.


Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.

 

 

A 1,45" video spot on Youtube !

 

 

 

A lively and fun comic strip

If you would like copies, either printed of electronically please contact ginetex@ginetex.net.

 

Eco-caring for fabrics

 

 

Access the website

Clevercare.info logo

 

Tags : Care - Symbols - Textile - Sustainable

News

JOINT INDUSTRY ANNOUNCEMENT

A.I.S.E., APPLiA & GINETEX are publishing their joint tips for sustainable laundering.

READ MORE

REGISTRATION IN ASIA

GINETEX, the five-symbol trademark is now registered in China and in India.

READ MORE

A NEW PARTNERSHIP

GINETEX is now member of the Sustainable Apparel Coalition – Both of our international organizations are teaming up for a better world!

READ MORE

A BAROMETER FOR CARE LABELLING

GINETEX, in partnership with IPSOS, unveils the outcomes of its European barometer "Europeans and textile care labelling".

READ MORE

SUSTAINABLE TEXTILE CARE

Clervercare.info, a full marketing program aimed at end-customers. Discover more with our video and comic strips!

READ MORE

Agenda

 
 July 2018 
 
M T W T F S S
      
     

National Members

National Members

GINETEX relies on 22 National Members in Europe, South America, Africa and Asia. To reach the GINETEX entity in your country, please visit our interactive map.

 

THE MAP

Video

video spot clevercare

GINETEX has developed an internationally applicable logo for sustainable care. Consumers are given information to help them reduce the environmental impact of caring for textile.

 

READ MORE

Newsletter


Two times a year, GINETEX headquarters issue a newsletter covering textile care labelling information. Please register to be best informed.

 

REGISTER