CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM
A worldwide communications campaign
GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!
Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!
Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.
Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today.
Next year, for their 2018 collections, other companies will also follow this worldwide initiative.
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.
Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.
A 1,45" video spot on Youtube !
A lively and fun comic strip
If you would like copies, either printed of electronically please contact firstname.lastname@example.org.